TikTok is introducing a fresh option that allows them to cut down on the amount of artificial intelligence-produced media appearing in their streams. This step comes as the platform announced that it currently hosts more than 1 thousand million content made with AI.
Pilot Phase and Launch
This change is in a pilot phase over the coming weeks before a full-scale rollout. This shift aligns with a surge in AI-generated material, spurred by recent content generation software.
The Broader AI Trend
It has been noted that approximately 10% of the quickest rising video streams on another major platform primarily display clips produced artificially. A considerable share of this output is deemed low-quality AI content, a term for poor-quality, bulk-generated content that is frequently illogical or surreal.
“We know from our community that a lot of users appreciate content created using AI tools, ranging from computer-generated images to educational videos, and we aim to offer the community the option to adjust the amount of that, according to their own choices,” commented a company executive.
Scale of AI Content
TikTok announced that there are now over a billion videos on its network labeled as artificially created. Collectively, over 100 mn videos are added to the platform each day, making AI-generated material a minor percentage of its total content library.
User Control Features
Members will be able to limit or boost the level of AI-generated videos they view by accessing the “manage topic” setting in the platform and selecting “AI-generated content”. Other topics that currently be controlled under the setting cover current affairs, clothing, aesthetics, and dance.
Platform Guidelines
TikTok’s policies oblige content makers to tag “realistic” artificially created content, and it prohibits malicious fake videos of well-known individuals or critical incidents. Any authentic-looking artificial content that is not labeled can be deleted under its community policies.
Additionally, the app will henceforth apply an “AI-made” label to content made using its own AI tools, or identified by an industry-wide initiative for recognizing AI-generated material. This action is aimed to deter users from attempting to evade the tagging system.
Responsible AI Funding
The company is furthermore launching a $2m AI literacy fund for experts and groups to develop learning resources about using AI responsibly. This project will support non-profit groups specializing in teaching coding and technology.
Moderation Strategy
The video-sharing app has justified its content review process, during debate over proposals to cut jobs for hundreds of content moderators in the United Kingdom. It is planning to eliminate hundreds of positions in its user protection department in its British office, with labor groups and digital protection specialists expressing worry that people are being substituted by AI moderation.
A company official explained that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by filtering out the most harmful content prior to it has to be seen by humans. The platform stated a significant reduction in explicit and harmful content reviewed by human moderators over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to balance people and machines to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we also think it’s extremely critical to limit contact with dangerous material as rapidly, which is the area in which a lot of the machine support is really helping us work at speed.”
